Close-up detail of solid walnut frame and hand-woven rattan panel on Aimé Leon Dore collaboration mini basketball hoop.

Aimé Leon Dore Aimé Leon Dore

Aimé Leon Dore is a New York City-based fashion and lifestyle brand known for blending classic menswear with contemporary street culture through a distinctly New York lens.

Inspired by one of our existing mini hoops, they approached us to create a limited-edition version aligned with their visual brand language.

Aimé Leon Dore is a New York City-based fashion and lifestyle brand known for blending classic menswear with contemporary street culture through a distinctly New York lens.

Inspired by one of our existing mini hoops, they approached us to create a limited-edition version aligned with their visual brand language.

Detail of custom rim and hardware on Aimé Leon Dore walnut and rattan mini hoop collaboration.

Basketball is woven into[br] ALD’s cultural landscape Basketball is woven into ALD’s cultural landscape

Using our white oak rattan mini hoop as a foundation,[br] the collaboration evolved into a walnut version with a[br] gold engraved logo, aligning with material choices and[br] design language found throughout the brand’s products[br] and spaces.

Using our white oak rattan mini hoop as a foundation, the collaboration evolved into a walnut version with a gold engraved logo, aligning with material choices and design language found throughout the brand’s products and spaces.

Comparison of white oak prototype and final walnut Aimé Leon Dore mini hoop featuring gold engraved logo detail on woven rattan backboard.

Logo Exploration Logo Exploration

To develop the backboard branding, approximately twelve [br] physical samples were produced, allowing the client to evaluate [br] different approaches firsthand.

We explored variations in engraving method, gold fill materials, [br] outlining treatments, and typeface, presenting multiple [br] physical options for evaluation before finalizing the mark.

To develop the backboard branding, approximately twelve physical samples were produced, allowing the client to evaluate different approaches firsthand.

We explored variations in engraving method, gold fill materials, outlining treatments, and typeface, presenting multiple physical options for evaluation before finalizing the mark.

Behind-the-scenes view of Aimé Leon Dore mini hoop in production, showing rim assembly and engraved logo plaques during finishing process.
Aimé Leon Dore collaboration mini hoop installed in modern interior, combining walnut, rattan, and refined sport-inspired design.

A Successful Release A Successful Release

The small production run sold out within minutes of release.[br] We’re proud of the result and appreciated the opportunity to[br] collaborate with a team whose considered approach to design[br] resonates closely with our own.

The small production run sold out within minutes of release. We’re proud of the result and appreciated the opportunity to collaborate with a team whose considered approach to design resonates closely with our own.